The shop

The I Love Belgium Store – Iconic Souvenir Shop in Brussels

Welcome to the heart of Brussels! I Love Belgium is the must-visit souvenir shop for anyone looking to discover and bring home an authentic piece of Belgium. Located at 59 Rue Grétry, our store offers a full immersion into Belgian culture, blending craftsmanship, gastronomy, and tradition.

Whether you are a tourist or a local, come and explore a unique selection of authentic Belgian products, perfect for keeping a memory of your visit or giving as a typical gift.

A Belgian Story in the Heart of Brussels

Since its opening in 2010, I Love Belgium has established itself as a reference for visitors seeking authentic Belgian souvenirs. The adventure started with a clear mission: to offer products that capture the soul and craftsmanship of Belgium.

In 2015, the shop expanded its range to include Belgian craft beers and traditional lace, providing an even richer experience while highlighting the country’s cultural and artisanal heritage.

Today, I Love Belgium continues to impress with its curated selection, high-quality products, and attractive prices, allowing everyone to leave with a unique and memorable souvenir from Brussels.

A Friendly and Authentic Shopping Experience

At I Love Belgium, your visit is more than just a purchase: it is a true cultural and culinary experience. Our store offers:

  • Personalized advice to choose the ideal souvenir according to your preferences and budget
  • Carefully wrapped gifts, ready to give
  • Authentic Belgian products, from fine chocolates to craft beers, as well as lace and local crafts
  • Accessories and souvenir items: mugs, t-shirts, sweatshirts, magnets, snow globes, beer glasses, music boxes, bags, and other unique items

Every product reflects the rich Belgian culture and allows visitors to extend the experience of their stay in Brussels.

A Central and Convenient Location

Our store is located at 59 Rue Grétry, 1000 Brussels, close to the city’s main tourist sites, and is open every day from 10 a.m. to 11 p.m. Easily accessible on foot, I Love Belgium is a must-stop for anyone wanting to take home an authentic Belgian souvenir.

Our Advantages

  • Authentic Belgian souvenirs and artisanal products
  • Wide selection for all budgets
  • Unique artisanal pieces (lace, beers, chocolates)
  • Friendly atmosphere and personalized advice
  • Centrally located store in Brussels, easily accessible
  • Extended daily opening hours to visit at your own pace

Discover Our Belgian Universe

Browse our carefully selected product range and immerse yourself in a world of flavors, craftsmanship, and typical Belgian souvenirs:

  • Clothing and textiles: t-shirts, sweatshirts, caps, socks
  • Accessories and souvenir items: mugs, magnets, snow globes, music boxes, beer glasses, bags, and other accessories
  • Gourmet products: Belgian chocolates, craft beers
  • Belgian craftsmanship: lace and unique pieces

Every item is designed to extend your Belgian experience, provide an unforgettable souvenir, and showcase the richness of local culture and craftsmanship.